A compelling read - thought-provoking, interesting and yet super-readable. Our church book-club selected this as our "book of the month" - and when we met to discuss it, it was clear we had all gained a lot from reading it. It's definitely a book that deserves to be read twice. Notice I say "deserves" not "needs" - some books need to be read twice to get the meaning, but "Why less means more" was not a difficult read. Some great one-liners and memorable paragraphs too...